Explore St. Louis's rich history, iconic landmarks, and exciting adventures alongside fellow Holstein enthusiasts.

Here’s a day by day guide of adult activities for National Holstein Convention! Check out the full schedule for details on event times and locations and Junior activities.

Breakfast Buffet

Fuel up for the first day of Convention with a classic continental breakfast featuring a selection of fresh pastries like muffins, croissants, Danish, and bagels with butter, fruit preserves, and cream cheese. Seasonal sliced fruit and berries, cereals with dried fruit and nuts, and house made granola will top off the spread. Coffee, milk, and a variety of juices with also be served.

Milk Provided By: Prairie Farms

Local Lens Farm Tour

Join us for the Local Lens Farm Tour, which showcases how three Registered Holstein farms have found their niche in the dairy industry. You'll visit Carter’s Corner, home to an advanced IVF facility, where cutting-edge reproductive technology is used to improve herd genetics. At Rolling Lawns Farm, you'll have the chance to see highlight cows brought in from local breeders, showcasing some of the best genetics in the area. You’ll also visit The Milk House, the charming storefront for Rolling Lawns Farm, where you can enjoy local dairy products and learn about their rich Registered Holstein history. The Milk House will also host a hearty lunch with pork burgers and a variety of sides to keep you fueled up. The tour will also take you to Wilra Farms, where you'll witness the impressive rotary parlor, designed for efficiency and comfort. This immersive experience gives you a lens into the innovation, passion, and quality that define these Registered Holstein herds.

Milk Provided By: Rolling Lawns Farm
Lunch
Sponsored By:

Breakfast Buffet

Rise and shine with our Tuesday Breakfast Buffet, featuring all your morning favorites. Enjoy scrambled eggs, juicy grilled ham steaks, and crispy hashbrowns, paired with applewood smoked bacon and homestyle biscuits. Savor freshly baked assorted muffins and griddled buttermilk pancakes, topped with butter and maple syrup. For a lighter option, create your own tasty yogurt parfait with a variety of delicious toppings. To keep you refreshed, milk, coffee, and an assortment of juices will be served.

Milk Provided By: Prairie Farms

Holstein Horizons

Join your peers in the dairy community for a day of enriching seminars during National Holstein Convention. Holstein Horizons is free for dairy enthusiasts of all ages to attend. The event will feature a variety of speakers, and a panel made up of experts within the dairy industry and beyond. Attendees will gain valuable insights into biosecurity, dairy cow longevity, innovations in dairy foods, and farm transition planning. Designed to provide you with insights to bring back to the farm, this dynamic session is one you won’t want to miss!

Networking Lunch

The Networking Lunch is the perfect opportunity to engage in great conversation over a tasty meal. Enjoy a variety of delicious options, including shrimp penne pasta, jumbo cheese ravioli, and crispy toasted beef ravioli. Savor classic favorites like assorted pizzas and warm garlic bread sticks, along with refreshing sides such as pasta salad, Caesar salad, and a fresh tomato basil and mozzarella salad. For dessert, indulge in delightful tiramisu, lemon panna cotta, and an assortment of biscotti. This buffet is the perfect setting to network, connect with friends, and enjoy a fantastic meal in a relaxed, inviting atmosphere.

Milk Provided By: Prairie Farms

Family Night
Under the Sea

Adults and Juniors will come together for an exciting Family Night at the Aquarium, where a delicious St. Louis BBQ Dinner Buffet awaits just steps away from the hotel. Savor mouthwatering favorites like tender smoked brisket, flavorful pulled pork, and juicy turkey breast, complemented by classic sides such as potato salad, green beans, fresh salad, and warm cornbread and biscuits. End your meal with a sweet treat from a selection of assorted pies and cobblers. After dining, head out on an underwater adventure through the St. Louis Aquarium, exploring the aquarium’s stunning exhibits and marine life. With fantastic food, fun-filled activities, and engaging exhibits, it’s an evening sure to create unforgettable memories with your Holstein friends!

Milk Provided By: Prairie Farms

Breakfast Buffet

Delight in a delicious morning spread at our Wednesday Breakfast Buffet. Featuring a variety of seasonal sliced fruit and berries, freshly baked Danish pastries and muffins, and a selection of nutritious cereals with dried fruits and nuts, this buffet has it all. Enjoy classic breakfast favorites like fluffy scrambled eggs, crispy applewood smoked bacon, pork sausage links, and savory breakfast potatoes, and wash it down with your choice of milk, coffee, or juice.

Milk Provided By: Prairie Farms

Holstein Association USA’s 139th Annual Meeting

Celebrate the past, present and future of Holstein Association USA at the 139th Annual Meeting. All Holstein Association USA members are invited to hear updates from CEO Lindsey Worden, President John Burket, and CFO Barbara Casna. Attendees will also have a chance to learn more about the Holstein Association USA Board of Directors Candidates. The Star of the Breed, Herds of Excellence, and 40-Year Members will also be honored during this session.

Awards Luncheon

Join us in honoring Holstein community leaders from all generations as we reflect on past achievements and look forward to a bright future for our membership. Holstein Association USA will recognize the recipients of the prestigious Distinguished Young Holstein Breeder, Elite Breeder, and Distinguished Leadership awards, along with the Distinguished Junior Member semifinalists and the Young Distinguished Junior Member finalists. Celebrate excellence and be inspired by the dedication and passion that drives our industry forward.

Milk Provided By: Prairie Farms
Lunch
Sponsored By:

Savor a colorful meal featuring tortilla soup, chips and salsa, and your choice of braised chicken and/or chili-lime beef fajita meat. Build your perfect taco with soft or hard shells, roasted new potatoes, black beans, and a variety of other toppings. Finish with dulce de leche mousse and fried cheesecake dusted with cinnamon sugar for a sweet finale. With a full stomach, you'll be set for an exciting evening of socializing and bidding at the National Convention Sale!

The 2025 National Convention sale, managed by The Cattle Exchange, will include lots featuring some of the finest Registered Holstein genetics our breeders have to offer. Lots will be presented in a digital format, with the auction and live bidding taking place in St. Louis and online bids being accepted through CowBuyer.

National Convention
meal & Sale

Milk Provided By: Prairie Farms

Holstein Association USA’s 139th Annual Meeting

Holstein Association USA’s 139th Annual Meeting will wrap up as delegates vote on the new Board of Directors and officer candidates. The meeting is planned to adjourn by 10 a.m.