Trent Hendrickson farms along with his wife, Kelsey, at Trent-Way Genetics in Blanchardville, Wisconsin. The couple has four young children: Trevor, Grace, Lee, and Jeffrey. Trent was raised on his family’s Jeffrey-Way Holsteins and attended the University of Wisconsin-Platteville, graduating with his degree in animal science with a dairy emphasis.

In 2011, Trent started farming with Dave Erickson, a Registered Holstein breeder looking towards retirement. Dave managed the crops and provided the feed, while Trent owned 100% of the cows. After six years of farming with Dave, Trent and Kelsey purchased the building site and continued to expand the farm.

Over the past 12 years, Trent and Kelsey have built Trent-Way Genetics from the ground up and grown it into a nationally and internationally recognized name, specializing in balanced type cows and Red and Red-Carrier genetics. The herd consists of 400 cows and 600 youngstock and has a Rolling Herd Average of 28,483 pounds of milk with a 4.0% fat test and 3.2% protein. They’ve also bred 83 Excellent cows with the Trent-Way prefix and 45 bulls from Trent-Way Genetics have gone into A.I.